The pandemic really took our socializing skills down a couple pegs. So in case anyone needed a little help, we thought some icebreakers this holiday season could turn up the cheer. We partnered with the precious Mamrie Hart, whose booze-soaked comedy was an exciting fit for a brand looking to grow up.

 
 

It’s not just an earworm. We just felt that AHA is a little extr-aha. Our OOH, tv, and social leaned into slipping in “AHA” as obnoxiously as possible.

Who better to start with than Jenny Slate and Ben Schwartz.

Client: AHA SPARKLING
Category: TV/SOCIAL
Agency: ANNEX ATL / havas
Creative Direction: Myself
Art Direction: Julia Muell, Uriel Vasco
Copy: Ian Holmes, Myself