THE HARDEST WORKING AMA EVER

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THE HARDEST WORKING AMA EVER 〰️

Don’t let the sweet voice fool you. Tatyana McFadden is one of the most dominant and cut-throat Paralympians in history. So we asked her to do an AMA with us during one of her workouts leading up to the Games.

IT’S NOT SPORTS WITHOUT THE FANS

Participation trophies in sports might be contentious. Participation trophies for the fans? This crowd will go wild.

Client: POWERADE
Category: TV/SOCIAL
Agency: ANNEX ATL / havas
Creative Direction: Myself
Art Direction: ANDREY TER-GRIGORIAN, URIEL VASCO
Copy: IAN HOLMES