The Sprite Way had two goals in mind: Rep the community. Connect with culture. Leading us to elevate the creators and arbiters of culture in hopes of taking the next step in their creative careers. In essence, we just put the megaphone on to their mouths and turned the volume up. From music videos, to live concerts, to mentoring, this was a way up.

SPRITE GINGER

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SPRITE GINGER 〰️

Where there’s hiphop, there’s fashion. So we expanded up The Spriteway to budding young designers and gave them a shot to work with the one and only Jeff Staple from Staple Pigeon to give Sprite Ginger the drop it deserved.

SPICY SPRITE

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SPICY SPRITE 〰️

If you’re gonna cut the very popular Sprite Cranberry and replace it with the NEW Winter Spiced Cran things are gonna get a little … spicy. So we created a help line to take all the smoke. To continue the spicy season vibe, on Twitter and IG we put on a spicy selfie roast sesh with Atlanta’s own Soul Food Cypher and the one and only Big Baby D.R.A.M to put the word out.

Then we set up an actual Holiday SpiceLine hosted by D.R.A.M. so fans could tell us how they really felt about the change.

What better than to make the holidays spicy than to bring in Atlanta’s own Soul Food Cypher do a live roast of Sprite fans on Twitter looking for tips on their holiday drip.

Client: Sprite
Category: Experiential/Social/OOH
Agency: ANNEX ATL / havas
CD: Gavin Guidry, Branden Lask
AD: Carmelle Kendall, Brittany Bowman
CW: Myself