THE ELEVEN EXPERIENCE

Brand book and tone for The Eleven Experience, a luxury lodging and adventure group with excursions in the most magnificent corners of the world.

The founders had a thing for Tom Wolfe, but swap out the white suits for the white stuff—hot takes and paragraphs that peeled the paint off polite society—so I gave them the best Wolfe I could muster as a Junior, one rung up from intern and 6 espressos deep. The copy wanted to be leather-bound in spirit, enjoyed in the company of a fire’s crackling…

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Client: The Eleven Experience
Category: Branding, Print, Internal
Agency: Odysseus Arms
Art Direction: Rachel Ngun
Copy: Myself