For the first ever season of Hot Ones: The Gameshow we created a firestorm of social content that would make Satan blush. From saucy gifs to uncensored behind-the-scenes to real-time games, we tried to make the social channel just as addicting as the show.

Whether it was Trivia Fails, Behind-the-Scenes with spicy paramedics or finally settling the score between drums and flats, we made the Pepperdome™️ on IG one the hottest and most entertaining accounts at the time.

Think you have what it takes?

We released an AR lens on Instagram for our Hot Ones fans to show off their love for all things spicy.

Client: Turner/TBS
Category: Social/Digital
Agency: ANNEX ATL
Creative Direction: Myself
Art Direction: Andrey Ter-Gregorian
Copy: Myself