Carlo Rossi — adam mania

for the love of jugs!

Carlo Rossi, the infamous jug wine, has had an incredible growth of social media engagement under our loving watch. Feeding off a cult following partially due to it's iconic packaging, we wanted to establish an outlandish social media presence. Thus, the quirkiness and honesty of the brand itself was integral to making these viral Facebook posts, which became the 2nd highest engaging brand on Facebook in the adult beverage category.

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Client: Carlo Rossi
Category: Social
Agency: Odysseus Arms
Art Direction: Rachel Ngun, Madeline Lambie, Jarod Huff
Copy: Myself