THIS WILL ONLY
HURT a LOT
For the first ever season of Hot Ones: The Gameshow we came out of the gates HOT with a firestorm of social content that would make Satan blush. From saucy gifs to uncensored behind-the-scenes to real-time games, we tried to make the social channel just as addicting as the show. Now did I get much sleep? No. Did I write off buckets of wings as a research expense? You bet your saucy ass I did.
The beginning of every week, we made Mondays something to look forward to with teasers to give fans a sneak peak into the coming week’s episode.
NEXT STOP: THE PEPPERDOME
Whether it was Trivia Fails, Behind-the-Scenes with some spicy EMS workers or settling the score between drums and flats (flats obv), we made the Pepperdome™️ on IG one the hottest and most entertaining accounts at the time.
HOW TO BE a spicelord
We released an AR lens on Instagram for our Hot Ones fans to show off their love for all things spicy.
Client: Turner/TBS
Category: Social/Digital
Agency: ANNEX ATL
Creative Direction: Myself
Art Direction: Andrey Ter-Gregorian
Copy: Myself