pioneering the possible

In 2018, John Theurer Cancer Center wanted to showcase the incredible strides they were achieving as leaders in cancer care. The kind of center that is on the forefront of research, has access to clinical trials in all cancer types, and is where some of the most acclaimed doctors and researcher from around the world come to practice. Their doctors and researchers are trailblazing the path to be the most comprehensive cancer center in the country. The work they are doing is Pioneering The Possible.

Client: John T. Theurer Cancer Center
Category: Print/TV/Social
Agency: SIX+ONE
Copy: Ron Rosen, Myself
Art Direction: Josh Bull, Rafael Valente