THE REFUELING STATION

Working in-house assisting with an experiential activation dubbed the Daily Harvest Refueling Station in NYC. This was the first IRL manifestation of Daily Harvest, a direct-to-consumer brand that delivers chef-prepared, organic, plant-based food straight to the streets of SoHo. Visitors would be able to taste the brand’s growing portfolio of good, clean food including smoothies, breakfast bowls, Harvest Bowls, soups, and functional lattes and have the opportunity to purchase Daily Harvest cups offline. The pop-up would also offer engaging programming including new recipe releases, swag giveaways and surprises for guests.