G L O B A L C A U S E S

Produced work for Facebook for their new internal initiative, Global Causes. Facebook's goal was to get 1/3 of all 13,000 employees to participate in their Global Causes Day to help establish a new employee culture of giving getting one step closer to humanity. Wrote copy for Print, Outdoor, Film, and concept for Digital.   

Co-wrote scripts for 2 short video spots featuring Sean Penn and George Lopez speaking about their charities and how they mobilize through Facebook. Also oversaw post-production. 

It was important for our digital to have a hand-made aesthetic, so we teamed up with one of the most talented paper artists in the country to help create shareable GIF art and RSVPs for the big event. 

Outdoor executions for the Global Causes Day event, held at Facebook's HQ in Menlo Park, CA.

Client: Facebook
Category: Experiential/Print/Video/OOH
Art Direction: DXTR The Weird, Rachel Ngun, Chris Masse
Copy: Myself
Agency: Odysseus Arms